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NGMA Website Redesign


UX Audit, Information Architecture, Wireframing, Visual Design


1 week (Personal Project, Fall 2022)


Figma, Adobe Illustrator, Adobe Photoshop, Notion


How can the NGMA web presence be improved to align with the institutions values and importance?


The National Gallery of Modern Art is India’s center for modern and contemporary art. Their current website makes it difficult to access information about the museum and events.


Their carefully curated collection of 17,039 artworks is one of the largest corpora of modern and contemporary Indian art under one roof.



Current Digital Experience

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Information within the tabs are not organized in a logical manner

All information on the homepage is nested in tabs

Graphics are not in alignment with brand.


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No context about which branch(city) this exhibit is in.

Limited information and unlabelled gallery pictures of the exhibit.



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Long description that doesn’t provide any overview to the collection. Lacks hierarchy in information structure.

Pictures with limited context, arranged in no particular order.

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Too many fonts used inconsistently

The imagery formatting is inconsistent

Inconsistent iconography

Preliminary Research

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Heuristic Evaluation

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Competitive Analysis

06/10 users found it difficult to navigate the website

“Looked like the site was under maintenance”.

Usability Guidelines Conformity

Since the homepage lacked any content, I evaluated it’s usability guidelines conformity.

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Existing Information Architecture

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Competitive Analysis

I conducted a comprehensive competitive analysis focused on museums showcasing a nation's art history and exhibits. I examined their website structures to discern the nuances of their navigation and content tone to understand how they established their brand. I also wanted to see what might not be working well.

This was a personal note-taking exercise to identify general patterns to look for.

Pain Points

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How can the NGMA web presence be improved to align with the institutions values and importance?

Asking the right questions

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Reorganizing the Information Architecture

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Lofi Wireframes

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Redesigned Logo. The square is an abstraction of modern art

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Home Page

Pain Point: There's no content on the homepage. Everything is hidden under tabs. (1).gif


Pain Point: There is no information about different locations of the museum. There's no clarity on museum visitor guidelines. (2).gif

Exhibitions Tab

Pain Point: All information about the exhibit is on a flyer that was used as a banner. Heavy text-based explanation without clear navigation. (3).gif


Pain Point: There is no way to see all virtual exhibits at once. They're hidden under the navigation bar tab.

Seeds of Wisdom (Personal Notes/Reflections) 

  • As this was one of my first UX case studies, I kept questioning the UX research methods.

  • After making the mockups I realized the scale of the visual elements need to be fine-tuned.

  • I’ve planned out a bunch of micro-interactions and am excited to implement them as next steps.

  • Moving on, I’d like to see how AR could be implemented in the virtual gallery exhibits, and how personalization could elevate the browsing experience for a user.

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