A vodka soda branding concept to see how brutalism can trickle into the context of brands.
Research, Ideation, Label Design, 3D Rendering
1 week, Oct 2020
Illustrator, Photoshop, Dimension
How can 'Brutalism' as a visual style trickle into branding and packaging labels?
Brutalism, originating in architecture, manifests its bold, raw aesthetic in graphic and UI design through stark designs with unapologetic functionality.
I'm a fan of challenging rules, and was excited to see how brutalism can manifest in packaging labels.
I've written 2 medium articles on Brutalism and implementing it. You can read them here.
Looking into Brutalism and street art, I combined them to come up with a mood board that combined elements from both styles.
Create a brand strategy. Come up with a name and position the brand.
Brand positioning keywords:
Fun, young, energetic, celebrating street art
Bright, fresh colours - Element of Play
3 flavours - pineapple, lemon, blackberry
Keywords: Sassy, bold
Imagery - cut outs
Designing the can as a battery